LeoVegas transitions UK brands to its own platform
LeoVegas has moved 12 of its brands operating in the United Kingdom onto their own own in-house platform. The operator's brands in the United Kingdom, which are collectively known as Rocket X, have been moved away from a platform solution provided by a third party and will now be operated on the proprietary technological platform owned and operated by LeoVegas.
Among the brands that are offered include 21.co.uk, Bet UK, and Pink Casino, amongst others.
According to LeoVegas, the transfer has now meant that the operator has complete control over its technology, which has resulted in a reduction in the complexity of everyday operations.
The Chief Executive Officer of LeoVegas, Gustaf Hagman, stated that "This is a milestone not just for the whole company, but most importantly for our technology organization and all of our staff that operate in the UK market."
"I am quite amazed by how the migration was completed in such a short amount of time and in the midst of a season and circumstance in which our workers are working from home.
"It demonstrates that our company culture, which encourages people to take initiative and be self-motivated, is a source of competitive advantage.
Our brands in the United Kingdom will now be able to take advantage of all of the innovation that is generated on our platform as a result of our transfer to our very own platform, which makes us even more scalable.
